Shopify is an ecommerce powerhouse, hosting over 400,000 merchants worldwide. When you think of ecommerce, your mind might go right to Shopify. They’re a Canadian company that launched in 2004 and quickly became one of the fastest-growing SaaS companies in North America.
Dissatisfied by existing mobile apps and ecommerce products on the market, Tobias Lütke, Daniel Weinand, and Scott Lake built their open-source web application with Ruby on Rails and launched after two months.
That program became Shopify.
One reason Shopify gained massive brand awareness was by appealing to the audience of “dreamers” – new users who want to strike it rich in ecommerce.
With their integrations, even the most inexperienced users can set up a dropshipping store with relative ease.
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| Shopify-Best Ecommerce Software For Dropshipping ($29/Month) |
It was easy to design a cool-looking website and add products. But just because you have an online store doesn’t mean it is a successful one – you need to market your business.
A few drawbacks to Shopify are their SEO rules. Your URL structure locks into their format. For example, instead of category pages located at campingsite.com/tents, Shopify forces you to use their format of campingsite.com/collections/tents. This structure is not ideal for search rankings, especially considering “category” is a higher-level subfolder than the more critical keyword “tents.”
Second, they have fewer product options than BigCommerce. If you are selling t-shirts, for example, and have different colors, materials, and sizes, your SKUs add up quickly. Shopify is limited to only 100 product variants – not enough if you have a lot of different product combinations.
Limitations aside, Shopify is a reliable ecommerce platform that works well for small businesses.
Shopify has three plans ranging from $29 to $299. Additionally, its enterprise Shopify Plus platform offers its own custom pricing.
All plans include unlimited products, free SSL, discount codes, inventory management, multilingual support, easy buy buttons, abandoned cart recovery, marketing features, and 24/7 support.
To test them out for yourself, they offer a 14-day free trial.
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